Former Central Saint Martins
student Olivia Rubin has designed a new clothing collection for Dorothy Perkins
that landed in stores on April 25.
Olivia launched her first
womenswear line in 2007 after graduating from university. Her focus for her debut high
street line was to create a “relaxed summer wardrobe.” The unique collection
ranges from mini dresses with floral prints, to peplum tops and bright pink
maxis featuring bird motifs.
Customers and shoppers are to
expect “fresh, fun and feminine” outfits, reflecting her signature graphic
prints in shades of pink and lilac.
Speaking to The Telegraph,
Olivia explained the inspiration behind her work.
She said: “The high street is
so strong at the moment that it made sense to create a more accessible line.”
“I have spent time researching
the Dorothy Perkins customer, so I have made the range more versatile by mixing
bright colours with neutrals and blacks and made silhouettes timeless
classics,” she added.
Olivia admits that she doesn’t
like sticking to fashion rules and most of her success has been the result of
experimenting. Next season will see her introduce a fresher vibe to the chain
as she launches an Autumn/Winter collection.
Olivia worked at John Galliano
and Alexander McQueen after graduating from her course, where she assisted with
Galliano’s main line collections designing prints that were chosen for one his
womenswear lines.
Two of Olivia’s collections
were short-listed for the Fashion Fringe Award Scheme and gave her the platform
to exhibit her designs at London Fashion Week.
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